Clik here to view.
Public Relations Tips for Small Town Folks
When most people think of people working in PR they imagine someone with a Bluetooth device in their ear, a latte in one hand, a tablet/phablet in the other, and driving downtown in the big city with...
View Article4 Tips To Help Your Business Get More Local Press
Every brick-and-mortar small business is part of a local neighborhood and geographic community. Here are several tips to help your business get more local press. 1. Don’t Limit Your Publicity to One...
View ArticleClik here to view.
Here’s What A Great PR Pro Will Really Do For You
Thinking about hiring a PR guy or gal to help promote your business? Having a savvy public relations pro in your corner can be an incredible asset. The right PR pro will help your business get its...
View ArticleClik here to view.
Give TV Producers Lead Time
Even for the best publicists, booking a client onto a talk show on a day’s notice is a rarity. Just as great visuals are important when pitching TV producers for an interview, so too is providing...
View ArticleClik here to view.
Is Your Client an Idiot?
Short answer: Yes. Long answer: Probably. I don’t know if the heat is getting to people or what, but lately I’ve been hearing some horror stories from PR people about their clients. In every case I’ve...
View ArticleClik here to view.
Email Etiquette for PR People
I recently spent two hours purging my email inbox of old emails. The move was forced by my purchase of a new computer and a wish to cleanse my old computer of useless files. During the purge, which was...
View ArticleClik here to view.
How to Get Better Media Coverage for Your Release
Anyone familiar with marketing their business will recognize that frustrating moment when they wish someone would pay attention to their press release. Sometimes the lack of attention is attributed to...
View ArticleClik here to view.
PR Problems Social Media Experts Run Into That Newbies Don’t
Think things get easier as you go along when it comes to PR and social media? That’s not necessarily true, unfortunately. In fact, some things get tougher as you go along, even though your knowledge...
View ArticleClik here to view.
Tips for Shy PR Pros on Talking to People in Real Life
The prevalence of social media in PR is a dream come true for introverts. They can type away with a level of separation from other people that’s not found in many other industries. There’s not even a...
View ArticleClik here to view.
12 Ideas to Fill Your Editorial Calendar
As 2016 winds down, we are starting to look at filling our content calendar for 2017. It’s difficult to keep content fresh, which is why we start brainstorming early on. If you know your niche and what...
View Article
